Tokyo, June 20, 2006 - (JCN Newswire) - JCB, the only international payment brand based in Asia, and its subsidiary JCB International, in cooperation with the Guam Visitors Bureau, will be launching phase two of the successful True Guam Campaign from 1 July 2006 through 31 January 2007.
The first phase of the True Guam Campaign ran from 16 December 2005 through 31 May 2006. A cooperative endeavor between the JCB payment brand and the Guam Visitors Bureau, this innovative project promoted Guam as an attractive destination among JCB's 56 million cardmembers and motivated increased spending on Guam with the objective of strengthening the local tourist economy.
The number of visitors using their JCB card on Guam during the campaign period (figures are as of the end of April) was 6,500 more than the same period last year. While this did not meet the initial target of an additional 10,000 visitors using their JCB card, total JCB card sales volume increased significantly by 500 million yen, indicating the level of visitor interest in the campaign and the increase in opportunities to use the JCB card on Guam.
Major factors in this success were effective use of JCB, GVB, and participating business' own media including web sites, JCB member magazines, and in-store displays on Guam to raise awareness of the campaign through a wide array of channels, as well as through the efforts of participating local merchants. The True Guam Campaign is the first time the Guam Visitors Bureau has supported a joint promotion between Japanese and local businesses, and the success of phase one of the campaign shows that public and private sectors are working together effectively to attract more tourists.
Phase two of the True Guam Campaign will be even more exciting than the first, thanks to the alliance of three major corporations in Japan and nine commercial enterprises on Guam. In particular, participating businesses have significantly increased the number of prizes available to over 13,000. In this phase of the campaign, JCB cardmembers only have to show their card to receive a special gift (see 'more information about the True Guam Campaign,' below). Over the seven-month period of the campaign, JCB has set a target of an increase in JCB card sales of 700 million yen over last year, or 100 million yen each month. In addition, the Guam Visitors Bureau will be providing full-scale support for this promotion.
The number of Japanese travelers to Guam is increasing, with about 950,000 visitors in 2005 (5.4% more than the prior year). Currently more than 70 charter flights from Japan to Guam are scheduled for the upcoming summer season, and Japanese tourist figures are expected to rise. JCB anticipates increasing registration for the True Guam Campaign as well.
More information about the True Guam Campaign
Date: 1 July 2006 - 31 January 2007
Overview: JCB cardmembers receive one chance in a lucky draw for every
US$200 spent on Guam using the JCB card. The lucky draw is held at
the DFS Galleria Guam Customer Service Counter, and prizes (13,391
prizes in all) are awarded immediately. In addition, every
cardmember showing the JCB card at participating merchant
locations will receive a JCB original beach ball.
Prizes:
Prize Name Prize Number of prizes
True Guam Prize Trip to Guam via 50
Continental Airlines (JPY100,000)
Shopping Prize USD50 DFS Gift Certificate 1,000
Marriott Prize Certificate for 2 night stay at
for 2 persons at Guam Marriott Resort & Spa 1
US$100 Bonus Bucks Coupon 200
Continental Original key chain 40
Airlines Prize
Travelex Prize Original goods 50
DFS Prize Original goods 5,000
Guam Premier Original umbrella 140
Outlets Prize
Micronesia Mall Original goods 1,000
Prize
Tumon Sands Original goods 310
Plaza Prize
Hard Rock Cafe Original key chain 2,000
Prize
Planet Hollywood US$10 Restaurant gift certificate 1,000
Prize
T.G.I. Friday's US$10 Restaurant gift certificate 1,000
Prize
Alupang Beach Original goods 400
Club Prize
SandCastle Prize Original bag 200
Guam Visitors Original goods 1,000
Bureau Prize
Participants: Continental Airlines, Marriot International, Travelex, DFS Galleria Guam, Guam Premier Outlets, Micronesia Mall, Tumon Sands Plaza, Hard Rock Cafe Guam, Planet Hollywood, T.G.I. Friday's, Alupang Beach Club, SandCastle.
About Guam Visitors Bureau
The Guam Visitors Bureau is a public, non-profit membership corporation created to stimulate interest in Guam as a travel destination and to encourage the development of the island's visitor industry. GVB's foremost responsibility is to develop, promote, and facilitate travel to Guam from Japan and throughout the world. For more information, visit the GVB online at: www.visitguam.org.
About JCB
JCB is a major global payment brand and leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its acceptance network includes 13.26 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 18 countries and territories, with more than 62.57 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to provide responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english.
Note: JCB statistics included in About JCB are as of the end of September 2009.
Contact:
Kazumi Kinoshita
International Planning Department
JCB Co., Ltd.
kazumi.kinoshita@jcb.co.jp
+81-3-5778-8390
June 20, 2006
Source: JCB
JCB
From the Japan Corporate News Network
http://www.japancorp.net
Topic: General Announcement
View more news from these Sectors: Consumers, Consumers, Consumers, Consumers
|
Print
Alerts
