Tokyo, Aug 29, 2007 (Jiji Press) - McDonald's Holdings Co. (Japan) <2702> on Wednesday opened 15 "McCafe" cafe-style outlets mainly in the Kanto region surrounding Tokyo, aiming at catering to a wider range of customers.
Eiko Harada, president of the company, said at a press conference held near the flagship McCafe shop in Tokyo's Ebisu that the company hopes to fortify its operations by attracting new customers to McCafe.
Items offered at McCafe shops include soft drinks, soups, sandwiches, pastries and ice creams.
Of the 15 outlets, 10 were opened inside McDonald's existing hamburger shops. The rest were launched by renovating small hamburger outlets inside shopping centers and other commercial complexes.
McDonald's Japan will consider whether to increase the number of McCafe outlets after examining performance of the new outlets.
Copyright © 2010 JCN. All rights reserved. A division of Japan Corporate News Network KK.
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