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Sony to Launch 32-Inch LCD TV with Lowest Power Consumption

 Sony to Launch 32 Low Power TV
Tokyo, June 17, 2008 (Jiji Press) - Sony Corp. <6758> said Tuesday it will launch a new Bravia brand liquid crystal display television set that boasts the industry's lowest power consumption for a 32-inch model.

The new product, KDL-32JE1, will be released on July 30. It will likely be priced at around 150,000 yen.

The new model consumes 25 pct less electricity than the firm's conventional models and over 20 pct than Sharp Corp.'s <6753> products of the same size, the highest power-efficient models currently available in the market.

Sony reduced power consumption by using less fluorescent tubes per TV set. However, each tube is more efficient in terms of luminosity, the company said.

By Jiji Press, (c) Jiji Press

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