Tokyo, Apr 20, 2009 - (JCN Newswire) - TOYOTA MOTOR CORPORATION (TMC) announces that it showed the new China-market version of the "Crown" and the "Camry Hybrid" today-for the first time in China-during a press conference attended by TMC President Katsuaki Watanabe at the 13th Shanghai International Automobile Industry Exhibition, held at the Shanghai New International Expo Center.
TMC, based on its "customer-first" policy, has been active in introducing market-specific vehicles into China. For the new Crown, TMC's development team carried out an exhaustive analysis of road conditions and driving habits in China, with the aim to improve such elements as ride comfort and safety performance-all in pursuit of a vehicle that comprehensively meets the needs of consumers in China.
Regarding the Camry Hybrid, TMC announced plans at the press conference to produce and sell the vehicle in China in the near future. TMC has positioned hybrid systems as a core technology that contributes to cleaner exhaust emissions, the reduction of CO2 emissions and higher fuel efficiency. In 2005, TMC created a joint-venture production base for its core hybrid vehicle, the "Prius", in China-the first production base for the iconic vehicle outside Japan. TMC has also introduced hybrid models of the Lexus LS, GS and RX into the China market and aims to further popularize hybrid vehicles worldwide.
In a speech at the press conference Watanabe said: "TMC has great expectations and hopes for the future of the automotive industry in China. We are seeking to achieve sustainable development of the industry by working together with the people of China, the Chinese automotive industry, our partners, our dealers and our suppliers."
About Toyota
Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. Today, the Company manufactures vehicles and parts at 53 production sites in 27 countries and regions around the globe and is an active member in the communities it serves. In fiscal 2009, ended March 31, 2009, the Toyota Group sold approximately 7.56 million vehicles in 170 countries and regions under the Toyota, Lexus, Daihatsu, and Hino brands. For more information, please visit www.toyota.co.jp/en/index.html.
Contact:
Toyota Motor Corporation
Corporate Communications Department/
Public Affairs Division
Tel: +81-3-3817-9150
URL: http://www.toyota.co.jp/en
Apr 20, 2009
Source: Toyota
Toyota (TSE: 7203) (U.S: TM)
From the Japan Corporate News Network
http://www.japancorp.net
Topic: Press release summary
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