Toyota Publishes 'Environmental Report 2011'
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Toyota Publishes 'Environmental Report 2011' - JCN Newswire
Toyota Publishes 'Environmental Report 2011'

Tokyo, Sept 7, 2011 - (JCN Newswire) - Toyota Motor Corporation (TMC) announces the publication today of its "Environmental Report 2011"(1), which outlines TMC's environmental activities conducted during fiscal year 2010(2).

The Environmental Report 2011 comprises a reading section that gives an introduction to TMC's initiatives that is accessible to as many readers as possible and a facts & figures section that provides detailed background and supporting data. The report also includes information on measures to reduce electricity use during the summer and other important topics that arose following the Great East Japan Earthquake of March 11, 2011.

Unlike the sustainability reports that TMC has released in recent years on its corporate social responsibility initiatives, this year TMC issued a report on the environment separately to improve and expand its environmental disclosures.

TMC has issued a total of 14 annual reports to date: Environmental Reports from 1998 to 2002, Environmental & Social Reports from 2003 to 2006, Sustainability Reports from 2007 to 2010, and this year's report.

Contents of Reading Section

Special Feature
- Developing the Prius α: An eco-car gains meaning only with market penetration
- Strategies for next-generation eco-cars
- Reducing environmental impact by pursuit of efficiency (Central Motor Co., Ltd. Miyagi Plant)

- Summary of Toyota's environmental initiatives
- FY2010 key environment data

- Disaster prevention and environmental measures related to earthquakes
- Eco-driving
- Thoughts on the environment from chief engineers of FY2011 new models
- Toyota's thoughts on and initiatives regarding afforestation

Examples of Kaizen (continual improvement) -Initiatives in Japan and Overseas
- Initiatives in CO2 emission reduction in logistics (Japan)
- Eco-informational tour at dealer (Japan)
- Reducing CO2 at plant (Thailand)
- Biodiversity education program in cooperation with NGO (France), and other initiatives

(1) The English version of this report will be available for download in PDF format from early October at; the Japanese version can be downloaded at Hard copies of the report (either in English or Japanese) can be ordered online at (Japanese link, only), by fax at: 03-3817-9035, or by postcard to: Environmental Affairs Division, Toyota Motor Corporation, 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701 Japan.
(2) From April 1, 2010 to March 31, 2011

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2012, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit


Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150

Sept 7, 2011
Source: Toyota

Toyota (TSE: 7203) (U.S: TM)

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