Mercedes-Benz, NEC, Siemens Mobile and SingTel Mobile Jointly Premiere the First 3G-UMTS Services Car in Asia-Pacific
November 21, 2014     Japanese 
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Mercedes-Benz, NEC, Siemens Mobile and SingTel Mobile Jointly Premiere the First 3G-UMTS Services Car in Asia-Pacific  - JCN Newswire
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Mercedes-Benz, NEC, Siemens Mobile and SingTel Mobile Jointly Premiere the First 3G-UMTS Services Car in Asia-Pacific

 Tokyo (1/14) - Four companies jointly present the first 3G-UMTS services car in Asia-Pacific.
Tokyo, Jan 14, 2003 - (JCN Newswire) - Mercedes-Benz, NEC, Siemens mobile and SingTel Mobile jointly showcase the first car with integrated 3G-UMTS services worldwide. This industry-first 3G-UMTS car made its debut in Berlin, Germany recently and is presented in Asia-Pacific for the very first time.

In a specially fitted Mercedes-Benz S-Class, the partners demonstrate a comprehensive portfolio of multimedia services which has become possible through the use of the broadband 3G-UMTS mobile phone standard, based on Wideband Code Division Multiple Access (WCDMA).

The 3G-UMTS services in the test vehicle cover a broad range of mobility and infotainment services. In addition to live video conferencing capabilities between two parties, there is high-speed video-streaming, which facilitates heavier email downloads and video-on-demand. Other applications include an interactive City Guide, broadband access to the various partners' portals and the Internet, a video monitoring system, access to traffic observation cameras international radio and a multi-player soccer game. The off-board navigation system includes location guide and routing and traffic information in part with video support.

The unique 3G-UMTS vehicle marks a breakthrough in mobile data applications for businesses as well as entertainment and information offered with video support. Content is transferred to the 3G-UMTS vehicle at an average transmission rate of 256 kBit/s. UMTS allows a maximum bandwidth in the vehicle of 384 kBit/s, up to six times the normal dial-up speeds. The future vision of live video and music downloads, video telephony and the ingenious off-board navigation system, which uses up-to-date cartographic data via UMTS for destination finding, has become reality.

The experience offered by this 3G-UMTS car showcase underlines the innovation and leadership of the partners in their respective industry, and will support their efforts to establish their 3G-UMTS business model and to develop future 3G services.

Mercedes-Benz equipped the UMTS test vehicle with the appropriate operating units and monitors and the link to the car infrastructure and the specification of the UMTS services. "The UMTS test vehicle already created huge public interest at its first presentation in Berlin some months ago. It helps us today to create the necessary expertise to satisfy the demand of our customers for mobile UMTS services of the future",says Frank Messer, President & CEO of DaimlerChrysler South East Asia.

NEC provides the entire solution for the UMTS radio network to the world. In Singapore, NEC has been working with Siemens Mobile through the strategic alliance in the 3G business arena in establishing the UMTS infrastructure in the current test 3G network in the CBD (Central Business District) area since 2001. "The advent of 3G will lead to many new business opportunities and, apparently, this 3G-UMTS car is one of them," said Ben Nakamura, Senior Vice President of NEC Corporation. "NEC is the industry leader in the 3G area supplying commercial infrastructure and handsets for the very first phase of 3G rollout in the world. New solution utilising 3G applications such as 3G-UMTS car will accelerate the expansion of 3G. NEC will fully support this project with our extensive technical know-how and expertise in the 3G and mobile Internet field as well as the Intelligent Transport Systems (ITS) field."

The Siemens Information and Communication Mobile Group (Siemens mobile) supplies the entire technology for the UMTS core network and participates in the development and implementation of the UMTS applications for the test vehicle. "Worldwide Siemens mobile is one of the three leading suppliers for 3G-UMTS infrastructure. Through this demonstration, Siemens is aligning itself fully to 3G- UMTS, the new generation in mobile telecommunications," commented Mr Thomas Frischmuth, Managing Director, Siemens Pte Ltd. "And we are pleased that we can present, together with our partners here today, innovative new ways to deliver 3G-UMTS services and demonstrate UMTS technology's versatility and adaptability."

SingTel Mobile provided the customisation and localisation of the applications and content for the 3G-UMTS car showcase. It also undertook the provisioning of the local telecommunications infrastructure.

Said Mr Lucas Chow, Chief Executive Officer, SingTel Mobile: "Even as we work towards a 3G network rollout, it is important for our customers to see the potential benefits of having faster, more wide-ranging and more innovative applications as promised by a broadband, high-speed wireless network.

"The 3G-UTMS car showcase today is an excellent example of how we are leveraging convergence across all broadband access platforms to provide our customers with seamless access to an entire suite of services and applications anywhere and anytime ... even when you are on the move."

SingTel worked with BMG Singapore Pte Ltd, and Zomba Records (APRO) Pte Ltd to provide the music videos, and Landmat International to provide the CityGuide available in the 3G-UMTS car for the Singapore showcase. MediaCorp also provided the Traffic Cam information and Channel 5 content for the Live TV application.

The UMTS S-Class is a pure test vehicle and was equipped especially for this purpose with in-car PCs, with two flip-up 15-inch TFT monitors recessed into the seat backs and wireless keyboards for the use of the 3G-UMTS services in the rear. In a user-friendly way via an inbuilt touchscreen monitor the driver and front seat passenger can access services such as a navigation. In addition, a live video of recent traffic situations on the route is provided, but switched off automatically above a speed of 6 km/h for safety reasons. The operating elements, user interfaces and interaction processes in the test vehicle were developed exclusively for the demonstration of the possible UMTS services. They do not correspond with the requirements of a future UMTS solution for serial production of any Mercedes-Benz vehicles. Here DaimlerChrysler attaches the highest level of priority to mature technology and an optimum design of the Man-Machine-Interface (MMI) to rule out any distraction of the driver.


About UMTS

UMTS is a part of the International Telecommunications Union's (ITU) 'IMT-2000' vision of a global family of third generation (3G) mobile communications systems. As the preferred mobile delivery platform for tomorrow's content rich services and applications, UMTS will play a key role in fueling a mass market demand for high-quality wireless multimedia communications by enabling the delivery of high-value broadband information, commerce and entertainment services to mobile users via fixed, wireless and satellite networks. Pictures, graphics, video communications and other wide-band information, as well as voice and data can now be delivered directly to people on the move.

About DaimlerChrysler

DaimlerChrysler is one of the world's leading automotive, transportation and services companies. Its passenger car brands include Mercedes-Benz, Maybach, Chrysler, Jeep(R), Dodge and smart. Commercial vehicles are produced under the brands Mercedes-Benz, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion and American LaFrance. It offers financial and other services through DaimlerChrysler Services. With 372.500 employees, DaimlerChrysler achieved revenues of Euro 112.6 billion (US$ 111.2 billion) for the period of January to September 2002. DaimlerChrysler today has a global workforce, a global shareholder base, a global brand awareness and a global outlook.
DaimlerChrysler's strategy rests on four pillars: Global Presence, Strong Brands, Broad Product Range, and Technology Leadership.

About Siemens Information and Communication Mobile

The Siemens Information and Communication Mobile Group (Siemens mobile)
offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR 11 billion and employed approximately 28,600 people worldwide. You can access further information about Siemens mobile on the Internet at http://www.siemens-mobile.com

About SingTel

SingTel is Asia's leading communications company with a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. Serving both the corporate and residential markets, SingTel is committed to bringing the best of global communications to its customers in the Asia Pacific and beyond. SingTel has extensive interests in submarine cable and satellite systems, including its co-owned ST-1 satellite and the pan-Asian C2C cable network. Its infrastructure development strategy is to ensure that its networks remain modern and efficient, and continue to meet the needs of its customers.

The SingTel Group has expanded into overseas markets, with investments in many countries and territories. In Australia, its wholly-owned subsidiary, SingTel Optus is a leader in integrated communications -- serving more than five million customers. The Group's major investments include Advanced Info Service of Thailand, the Bharti Telecom Group of India, Globe Telecom of the Philippines and Telkomsel of Indonesia. SingTel has been recognised Best Asian Telecom Operator by industry publication, TelecomAsia, for five consecutive years since 1998. The Group's turnover for the year ended 31 March 2002 was S$7.34 billion (US$4.02 billion). More information can be found @ www.singtel.com.

About NEC Corporation

NEC Corporation (TSE: 6701) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

Contact:

DaimlerChrysler South East Asia
Clara Ang
Tel.: +65 6849 8108
Fax: +65 6849 8571
e-mail: clara.ang@daimlerchrysler.com

DaimlerChrysler AG
Andreas Vill
Tel.: +49 711 17-91404
Fax: +59 711 17 94365
e-mail: andreas.vill@daimlerchrysler.com

NEC Business Coordination Centre (Singapore)
Takehiko Kato / Shawn Tan
Tel: +65 6416 9570 / 1
Fax: +65 6416 9577
e-mail: takehiko_kato@bccs.nec.com.sg /
shawn_tan@bccs.nec.com.sg

NEC Corporation
Akiko Shikimori
Tel: +81 3 3798 6511
Fax: +81 3 3457 7249
a-shikimori@ay.jp.nec.com

Siemens Information and Communication Mobile 
Esther Leet / Sharon Teo
Tel.: +65 6845 1705 / 6740 7354
Fax: +65 6842 2207 / 6740 7353
e-mail: esther.leet@siemens.com / sharon.teo@siemens.com

SingTel
Andrienne Tho (Ms)
Tel: +65 6838 4934
Fax: +65 6733 1350
Email: andrienne@singtel.com
 


Jan 14, 2003
Source: NEC Corporation

NEC Corporation (TSE: 6701) (FTSE: NEC.IL) (U.S: NIPNY)

From the Japan Corporate News Network
http://www.japancorp.net
Topic: New Service


 
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