Belluna Co., Ltd. was established by the current president Kiyoshi Yasuno in 1968, incorporated in 1977 and became publicly held in 1994.

Belluna is a database marketing company which develops products and services in clothing, foods, living and entertainment. Based on the motto "Sound Adventure," Belluna has been consistently committed to developing wide-ranging related businesses that leverage management resources, including database know-how, infrastructure, human resources, information and funds accumulated through our mail order sales business. By creating synergies and advancing our portfolio management approach, we have maintained the highest level of growth and profitability in the Japanese mail order industry, with fourteen consecutive years of sales income and growth.

From the international viewpoint, the Company seeks to develop goods and services that provide a more affluent lifestyle ahead of other competititors, and aims to be a well-balanced excellent company in terms of stability, growth, continuity, profitability as well as actively focusing on increasing shareholders' satisfaction.