| Oriental Land Co., Ltd. was established in 1960 to reclaim land off the coast of Urayasu, Chiba Prefecture, and to construct a large-scale leisure facility with the objective of contributing to the culture, welfare and well-being of the Japanese people. In 1983, Oriental Land opened Tokyo Disneyland in Maihama, Chiba Prefecture, about 10 kilometers from central Tokyo. Since then, we have significantly contributed to the expansion of Japan's amusement and leisure park industry and have maintained our established position in the market and expanded our profit base by maximizing our advantages of superb location, our business alliance with Disney Enterprises, Inc. and our accumulated theme park management expertise.
In 2001, we opened Tokyo DisneySea, the world's first Disney theme park based on a maritime concept. To date, the two theme parks have welcomed a cumulative total of more than 400 million guests. The opening of Tokyo DisneySea heralded the full-scale operation of the Tokyo Disney Resort, a unique theme resort spanning 200 hectares of land near Tokyo. We continuously develop the resort to further raise its appeal.
The Oriental Land Group ("OLC Group"), led by Oriental Land, is broadening its operations beyond the Maihama area, the site of Tokyo Disney Resort, into such ventures as The Disney Store Japan. Aspiring to create new value, Oriental Land will continue developing its "Fill Your Heart with Energy and Happiness" business - a high-value pursuit that energizes and enriches people's lives. |