YOKOHAMA Rubber to Exhibit at the Sao Paulo Motor Show Largest Motor Show in Latin America
July 25, 2014     Japanese 
  JCN 
	  Network - Home
JCN Newswire
  Home  |  Companies  | Annual Reports  |  CSR  | News Alerts     
 
YOKOHAMA Rubber to Exhibit at the Sao Paulo Motor Show Largest Motor Show in Latin America - JCN Newswire
Share:
YOKOHAMA Rubber to Exhibit at the Sao Paulo Motor Show Largest Motor Show in Latin America

Tokyo, Oct 27, 2008 - (JCN Newswire) - The Yokohama Rubber Co., Ltd., will participate in the 25th International Automobile Trade Show, which runs from October 27 through November 9 in Sao Paulo, Brazil. The company hopes to increase recognition of the "Yokohama" brand in Latin America, which is a key region in its global growth strategy.

At the Yokohama exhibit, in addition to the company's global flagship brand "ADVAN," a wide range of product lineups will be presented, including the ".drive" series popular in Latin America and elsewhere, the SUV tire series "GEOLANDAR," and the "PARADA Spec-X" aggressive design SUV tire with its distinctive, innovative tread pattern. Also on display will be the "Mach 5" - wearing Yokohama tires - from the Hollywood film Speed Racer. Associated with overwhelming speed, the car will be a powerful statement of the high performance of Yokohama tires.

This April, Yokohama established a local subsidiary called "Yokohama Rubber Latin America Comercio Ltda." in Sao Paulo, Brazil, seeking to strengthen its marketing and increase sales in the largest market in Latin America.

The Sao Paulo Motor Show - the largest motor show in Latin America - is staged every other year. At the previous show, in 2006, a total of 650,000 people visited, 100,000 more than in 2004.

About Yokohama Rubber

Yokohama Rubber Company, Ltd., was established in 1917 and is the second largest producer of automobile tires in Japan and a leading company in the Japanese aircraft components industry. It manufactures and markets tires and tubes for passenger cars, trucks, buses,etc. as well as water tanks and lavatory modules, and a variety of other aircraft components made with rubber, metal or composite materials. For more information, please visit www.yrc.co.jp.
 


Oct 27, 2008
Source: Yokohama Rubber

Yokohama Rubber (TSE: 5101)

From the Japan Corporate News Network
http://www.japancorp.net
Topic: Press release summary
View more news from these Sectors: Industrial


 
CSR Report Download
Annual Reports

  More >>    
Most Popular


About JCN | Privacy Policy | Terms of Use | JCN Network (日本語)