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ITOCHU Introduces 'Eco Action Points' to MOTTAINAI Campaign

Tokyo, June 17, 2010 (JCN) - ITOCHU is announcing the introduction of the Eco Action Point program, which is promoted by the Ministry of the Environment and operated by JCB, with the aim of expanding the MOTTAINAI Campaign which ITOCHU has been pursuing as an environmental brand.

The Eco Action Point program allows users to accumulate points whenever they purchase products and services that consider global warming or take part in energy conservation activities, and exchange their accumulated points for various other products and services. JCB is operating the Eco Action Point platform on behalf of the Ministry of the Environment.

As many as 45 businesses and organizations are already participating, and the number is growing, encompassing banks, insurance companies, home appliance discount shops, electric utilities, railways, travel agencies, hotels, reused products, publishing, broadcasting, restaurants, events, local governments, and many others.

ITOCHU supports the aims of the Eco Action Point program, and is introducing it in its MOTTAINAI Campaign. The MOTTAINAI Campaign involves the development of environmentally considerate products that conform to its concept. A portion of all sales is donated to the Green Belt Movement, the tree planting activities endorsed by Dr. Wangari Maathai. Starting on June 20, 2010, Eco Action Points will be awarded in accordance with the quantity of products purchased at MOTTINAI SHOP'

The MOTTAINAI Campaign has been working towards achieving a sustainable recycling society, and ITOCHU will study the feasibility of introducing Eco Action Points on an even broader scale, in cooperation with JCB, as part of its activities to fight global warming.

By Saroj Shrestha Staff Writer

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