TDK to Brighten up New York's Times Square with Traditional Christmas Theme
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TDK to Brighten up New York's Times Square with Traditional Christmas Theme - JCN Newswire
TDK to Brighten up New York's Times Square with Traditional Christmas Theme

Tokyo, Dec 5, 2011 - (JCN Newswire) - TDK Corporation today announced that it will collaborate with Toshiba Corporation in creating a huge Christmas scene on their LED displays on One Times Square building in New York's Times Square.

The collaboration will feature a digital image of a 40-meter high festive Christmas tree almost 120 meters above the streets below. This traditional and much loved image will decorate the winter sky and set the mood for the Christmas and New Year season from December 5, 2011 to January 15, 2012.

Since 2001, TDK has utilized LED signage on the One Times Square Building to conduct various promotions designed to enhance its corporate brand. Last year, TDK's LED sign was completely redesigned in an effort to boost its brand image as an electronic components manufacturer. By linking the two companies' LED signage this year, TDK and Toshiba aim to complement the festive Christmas season atmosphere with a more dynamic display, while promoting their respective corporate brands.

Outline of TDK and Toshiba Times Square Christmas Illumination Collaboration

Date : December 5, 2011 to January 15, 2012

The Christmas tree display will run at 15 minute intervals.

Place: Toshiba's and TDK's LED displays on One Times Square, Times Square, New York

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems which are marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2013, TDK posted total sales of USD 9.1 billion and employed about 80,000 people worldwide. For more information, please visit .


TDK Corporation
Corporate Communications Dept.
Tel: +81-3-5201-7102

Dec 5, 2011
TDK Corporation (TSE: 6762) (FTSE: TDK) (U.S: TDK)

From the Japan Corporate News Network
Topic: Press release summary
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