Mitsui, Duskin to Partner on Cleaning Equipment Rental Business in South Korea
Tokyo, Mar 13, 2012 (JCN) - Mitsui & Co. Ltd and Duskin Co. Ltd will partner to develop a cleaning equipment rental business (dust control business) in South Korea, in collaboration with local company Pulmuone Holdings Co. Ltd.
Mister Donut Korea Co. Ltd (MDK), a joint venture established by Mitsui and Duskin, and Foodmerce Co. Ltd, a wholly owned subsidiary of Pulmuone, established a joint venture company, Pulmuone Duskin Co. Ltd, on March 2, 2012 under the terms of an agreement signed on February 1, 2012. The first directly owned store will open today in Songpa-gu, Seoul Special City.
Pulmuone Duskin will act as the headquarters for the dust control business, and will develop a franchise business by recruiting local companies to become franchisees.
The partnership is built on the back of the expected strong demand growth for dust control business in South Korea. Pulmuone has already built a strong consumer support base in the natural food market. By combining the Pulmuone and Duskin brands, the new business aims to attract 400,000 household customers and achieve customer-level sales of 4 billion yen by 2020. The business aims to open 90 outlets and to popularize the household cleaning equipment rental business in South Korea.
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