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ITOCHU's LeSportsac and SHUFUNOTOMO's mina Partner on Promotion Project in Asia
 

Tokyo, Apr 9, 2012 (JCN) - ITOCHU Corporation recently started an Asia promotion project between LeSportsac, an American casual bag brand whose worldwide trademark and distribution rights are owned by ITOCHU, and mina, a woman's magazine issued by SHUFUNOTOMO Co. Ltd.

The project aims to facilitate the promotion of LeSportsac through the "mina/LeSportsac Book In Book", a book in book created in a tie-up with mina, a woman's magazine published in seven Asian markets - Japan, China, Hong Kong, Taiwan, Malaysia, Singapore and Thailand.

The "mina/LeSportsac Book In Book" will introduce new collections to be launched worldwide for the spring/summer 2012 season, as well as introduce exclusive merchandises, which will be offered in each Asian country and region.

This is the first endeavor of its kind for ITOCHU and SHUFUNOTOMO.

By Saroj Shrestha Staff Writer

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