Tokyo, Aug 29, 2012 - (JCN Newswire) - Accor, the largest international hotel operator in Asia-Pacific, and JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd. (JCB), the only global payment brand in Japan, announced today a new partnership that will further increase acceptance of JCB cards in Accor hotels worldwide and on the reservation portal - Accorhotels.com. In addition, the tie-up will promote visibility of Accor hotels to JCB card members in Japan through advertising campaigns and joint sales promotions.
Jean-Luc Chretien, Accor's Executive Vice President for Sales, Distribution, and Loyalty said, "We are excited and honored to partner with JCB, one of the world's leading payment brand. This partnership will increase the acceptance of JCB cards throughout our global network of hotels. In addition, we will work with JCB to deliver attractive offers to JCB card members."
Under the partnership, JCBI will promote the Accorhotels.com website and Accor's loyalty program, Le Club Accorhotels, to its card members in Japan through various communication channels.
Koremitsu Sannomiya, JCBI's President and Chief Operating Officer said, "Our new partnership with Accor, an internationally prominent hotel brand, will increase JCB's brand presence throughout the world while providing additional benefits and privileges for our card members."
Accor manages more than 4,400 hotels worldwide, with a particularly strong presence in Europe and Asia-Pacific. In Asia-Pacific, JCB cards are already accepted at most of Accor's 530 hotels. The new partnership seeks to further expand JCB card acceptance at Accor's hotels in the region and around the world as well as in Accor's booking portal, Accorhotels.com.
Company release: http://www.acnnewswire.com/clientreports/47/829.pdf
About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With more than 180,000 employees in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
About JCB
JCB has been pursuing independent expansion since 1981 to make the JCB brand an international brand accepted across the globe. In its quest to make JCB the brand known worldwide for high-quality, products and services meeting the diverse needs of all our customers, JCB has built alliances with more than 350 business partners worldwide, including banks and financial institutions.
Now there are 77.46 million JCB card members in 16 countries and territories, and 22.25 million merchants worldwide accept JCB card for payment. JCB International, JCB's international operations subsidiary, has branches and offices in more than 20 locations outside Japan. For more information, visit: www.jcbcorporate.com/english .
Media Contact
Accor
Eri Asaba
Marketing Executive - Accor Japan
T : +81 (0) 3 5157 1733
E : Eri.ASABA@accor.com
JCB International Co., Ltd.
Ayako Tanaka, Masayasu Okada
Corporate Planning Department
T: +81 (0) 3 5778 8390
E: Ayako.tanaka@jcb.co.jp
Masayasu.okada@jcb.co.jp
Aug 29, 2012
From the Japan Corporate News Network
http://www.japancorp.net
Topic: Press release summary
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