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Kuraray's MonoSol Selected by P&G as Connect+Develop Partner of the Year

Tokyo, Dec 25, 2012 (JCN) - MonoSol, a Kuraray Company, a leader in manufacturing water soluble films, has been recognized by Procter & Gamble as 2012 Connect+Develop Partner of the Year for accelerating innovation breakthroughs that drive business results. The reward reflects intense collaboration between the two companies.

P&G partnered with MonoSol to develop Tide Pods, which was launched this year and has already achieved a 68 percent share of the U.S. unit dose laundry segment thanks to its unique look and feel, excellent performance and superior customer convenience.

"We wouldn't have been able to deliver the biggest breakthrough in laundry in 20 years if we hadn't partnered and collaborated with MonoSol on a solution to what seemed to be an unsolvable proposition," said Bob McDonald, P&G Chairman of the Board, President and Chief Executive Officer.

Tide Pods is a single-use packet with three chambers that hold liquid detergent, a stain fighter and a brightener. For the project, MonoSol developed a new proprietary film that dissolves rapidly in the wash, even in cold water, yet holds up to wet hands.

"MonoSol has been helping to develop unit dose detergents for many years, including P&G's Ariel product," said Tom Yogan, Director of Research & Development at MonoSol. "Tide Pods technology is a leapfrog in many aspects in terms of the state-of-the-art MonoDose(TM) detergents."

"Our Connect+Develop Open Innovation partnerships are helping us deliver game-changing innovations and strengthen our productivity culture. We celebrate their work, and thank them for their partnership," said McDonald. Laura Becker, General Manager P&G Global Business Development.

By Saroj Shrestha Staff Writer

Copyright © 2014 JCN. All rights reserved. A division of Japan Corporate News Network KK.

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