Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show
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Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show - JCN Newswire
Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show
- Vision for future embodied by diesel-hybrid pickup and next-generation all-electric compact -

Tokyo, Mar 5, 2013 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) unveiled the MITSUBISHI Concept GR-HEV(1) and the MITSUBISHI Concept CA-MiEV(2) concept models at the 83rd Geneva International Motor Show(3) today. In addition to the world debut of these two concept models, which embody MMC's unique next-generation advanced technology known as @earth TECHNOLOGY, MMC will put on display a total of 15 models (nine on press day), including the Space Star (Mirage in other markets), which launched in European markets this February, as well as the Outlander PHEV, which is scheduled for sequential release starting this July.

With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety, under MMC's tagline Drive@earth. @earth TECHNOLOGY expresses MMC's next-generation advanced technologies that achieve the intent behind Drive@earth.

These technologies include:

- MMC's electric vehicle (EV)(4) technology
- Technologies to reduce fuel consumption (high-fuel efficiency gasoline engines, "clean diesel")
- MMC's traditional 4WD technology and integrated vehicle dynamics control systems
- S-AWC (Super All-Wheel Control, which provides a balance between driving stability and ultimate driving pleasure)
- RISE (Reinforced Impact Safety Evolution) enhanced collision-safety body,
- Advanced preventative safety technologies such as ACC, FCM, LDW(5).

All provide support for safe and comfortable driving. MMC will use @earth TECHNOLOGY tagline around the world.

The MITSUBISHI Concept GR-HEV and the MITSUBISHI Concept CA-MiEV, which will be presented at the Geneva International Motor Show, represent the embodiment of @earth TECHNOLOGY.

The complete press release with notes is available on

(1) GR: Grand Runner. Represents powerful driving through grand and magnificent lands with advanced technology.
(2) CA: Compact and Advanced technology - the combination of advanced EV technology and next-generation compact packaging.
(3) For more information, please visit (English).
(4) Including plug-in hybrid electric vehicles (PHEV) and other electric-powered vehicles.
(5) ACC: Adaptive: Cruise Control System, which enables the maintenance of a safe distance from the preceding vehicle even when traffic is congested; FCM: Forward Collision Mitigation System, which provides support for mitigating damage or avoiding collisions through the automatic braking, enabled when the distance with the preceding car shrinks suddenly; LDW: Lane Departure Warning System, which draws the attention of the driver through an alarm when the vehicle appears to be deviating from its lane while driving.

MMC has set up a dedicated website that provides information regarding MMC and the Geneva International Motor Show:

About Mitsubishi Motors

Mitsubishi Motors Corporation (TSE: 7211) was established in 1970 and is one of the few automobile companies in the world that produces a full line of automotive products ranging from 660-cc mini cars and passenger cars to commercial vehicles and heavy-duty trucks and buses. The company also operates consumer financing services and provides this to its customer base. For more information, please visit


Mitsubishi Motors
Public Relations Department
Tel: +81-3-6852-4275

Mar 5, 2013
Source: Mitsubishi Motors

Mitsubishi Motors (TSE: 7211) (U.S: MMTOF)

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