Hitachi Establishes PT. Hitachi Asia Indonesia
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Hitachi Establishes PT. Hitachi Asia Indonesia - JCN Newswire
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Hitachi Establishes PT. Hitachi Asia Indonesia
 
To focus on Social Innovation Business as Hitachi further expands and strengthens operations in Indonesia

Jakarta, Indonesia, July 18, 2013 - (JCN Newswire) - Hitachi Asia Ltd. today announced that it has established its subsidiary, PT. Hitachi Asia Indonesia in Jakarta, Republic of Indonesia to grow operations and further expansion of its Social Innovation Business in Indonesia. The new company was established with initial capital of US$3 million, and will start its operations in October 2013.

"Hitachi considers Indonesia as the biggest opportunity market in the ASEAN region. As the country targets to be the 10th largest economy in the world by 2025, as laid out in the 'Indonesia Economic Master Plan' or MP3EI, it's inevitable that the government needs to invest in social infrastructure like transportation and power generation," said Yukio Toyoshima, Managing Director of Hitachi Asia Ltd. "This presents plenty of business opportunities for Hitachi in providing social infrastructure products and solutions to the Indonesian market."

Although Indonesia's economy is projected to increase by less than 6% this year, the government is raising infrastructure spending from 2% to 2.5% of GDP designed to counter slowing growth. In four of the past five years, Southeast Asia's largest economy grew by more than 6%.

"We are excited about the setting up PT. Hitachi Asia Indonesia because now Hitachi will gain greater flexibility to grow our social infrastructure business and will better enhance our competitiveness as we continue to build solid relationships with Indonesian businesses," said Hiroyuki Yagi, President Director of PT Hitachi Asia Indonesia. "Through our wide range of business portfolio, we are confident that we can contribute to the development of the Indonesian society over the medium- to long-term."

Hitachi has been doing business in Indonesia since 1932 where its first exports were electric motors and electric fans. In 1975, Hitachi, Ltd. established the Jakarta Representative Office and later in 1995 its management was transferred to Hitachi Asia Ltd. Since then, it has marketed a wide range of products and services for various industry sectorslike power transmission & distribution systems, infrastructure systems, IT systems and automotive systems.

To further boost its brand awareness, Hitachi will unveil its marketing communications campaign in the Indonesian market starting this month under the slogan "SOCIAL INNOVATION - IT'S OUR FUTURE". To be seen in Indonesian TV, print and outdoor media, the new Hitachi campaign endeavors to build the brand as a global company in the Social Innovation Business.

About Hitachi

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Contact:

Hitachi Ltd
Corporate Communications
Tel: +81-3-3258-1111 
 


July 18, 2013
Source: Hitachi

Hitachi (TSE: 6501) (U.S: HIT)

From the Japan Corporate News Network
http://www.japancorp.net
Topic: Establish Subsidiary
View more news from these Sectors: Energy General, Engineering, Electronics General


 
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