Toyota City, Japan, Sept 18, 2012 - (JCN Newswire) - Toyota Motor Corporation (TMC) announces that Toyota do Brasil Ltda. (TDB), TMC's Brazilian sales and manufacturing subsidiary, is to begin sales of the "Etios"*, a strategic vehicle for Brazil, on September 28. The Etios will be available in sedan and hatchback versions.
The starting price of the Etios has been set at 29,990 Brazilian reais, with an initial annual sales target of 70,000 units. Production of the vehicle commenced in mid-September at TDB's Sorocaba Plant in Sao Paolo, which was officially opened on August 9.
The Etios is the first Toyota vehicle to be launched in the Brazilian compact car market, which accounts for more than 60 percent of the total market. The vehicle is to play an important role in Toyota's future initiatives in Brazil.
TMC, based on its principle of contributing to local society through the manufacture of automobiles, aims to continue contributing to Brazil's automotive industry and to offer Brazilian consumers attractive products that meet their needs.
Major Specifications and Price Range of the Brazil-market EtiosHatchback
Engine (FFV*) 1NR-FBE (1.3 liters)
2NR-FBE (1.5 liters)
Length x Width x Height (mm) 3,777 x 1,695 x 1,510
Price range 29,990 - 38,790 reais
42,790 reais
Sedan
Engine (FFV*) 2NR-FBE (1.5 liters)
Length x Width x Height (mm) 4,265 x 1,695 x 1,510
Price range 36,190 - 44,690 reais
*Stands for "flexible-fuel vehicle", a vehicle able to use fuel
mixtures of gasoline and ethanol.
* Derived from the Greek word ethos, which means spirit and ideals.
About Toyota
Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2012, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit www.toyota-global.com.
Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
Sept 18, 2012
Source: Toyota
Toyota (TSE: 7203) (U.S: TM)
From the Japan Corporate News Network
http://www.japancorp.net
Topic: New market for product
View more news from these Sectors: Automotive General
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