Hiroshima, Japan, Sept 21, 2012 - (JCN Newswire) - Mazda Motor Corporation will incorporate "i-ACTIVSENSE" technologies into the all-new Mazda6 (known as Atenza in Japan) to be launched later this year. i-ACTIVSENSE is a series of Mazda's advanced safety technologies designed to aid the driver in recognizing hazards, avoiding collisions and reducing the severity of accidents when they cannot be avoided.
At Mazda, the research and development of safety technology is based upon the company's safety philosophy, Mazda Proactive Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle.
Mazda's i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which help to avert collisions or reduce their severity in situations where they cannot be avoided. The all-new Mazda6 will be equipped with the full range of i-ACTIVSENSE technologies*, offering excellent safety performance over a wide range of driving conditions.
The ultimate goal of Mazda Proactive Safety is the realization of a collision-free automotive society. In pursuit of this ideal Mazda will continue to expand its research and development of safety technologies in order to provide customers with both driving pleasure and outstanding environmental and safety performance.
For details, please see www.mazda.com/publicity/release/2012/201209/120921a.html?link_id=nr.
* In the Japanese market. i-ACTIVSENSE technologies available in the all-new Mazda6 will vary between markets.
About Mazda
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com.
Contact:
Corporate Communications Division
Mazda Motor Corporation, Japan
+81-3-3508-5056 [Tokyo]
+81-82-282-5253 [Hiroshima]
mailto: media@mazda.co.jp
Sept 21, 2012
Source: Mazda
Mazda (TSE: 7261) (U.S: MZDAF)
From the Japan Corporate News Network
http://www.japancorp.net
Topic: Research and development
View more news from these Sectors: Automotive General
|
