MHI Completes New TV Commercial Introducing its Innovative Air-Brake System for Railway Cars
August 1, 2014     Japanese 
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MHI Completes New TV Commercial Introducing its Innovative Air-Brake System for Railway Cars - JCN Newswire
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MHI Completes New TV Commercial Introducing its Innovative Air-Brake System for Railway Cars
 
- Third in Expanding Series of Advertisements Promoting Company Manufacturing Technologies -

Tokyo, Mar 29, 2013 - (JCN Newswire) - Mitsubishi Heavy Industries, Ltd. (MHI) has completed the preparation of a new TV commercial introducing the company's advanced railway car brake system enabling a smooth, safe and secure ride. In advance of the new commercial's airing on TV, starting today it will be available for viewing on the company's website (Japanese language only). The promotional ad represents MHI's third offering in a series of TV commercials being created to demonstrate the company's manufacturing technologies. It describes how in the early part of the 20th century MHI became the first Japanese manufacturer to make a brake system for railway use, and it relates how the company's brake system subsequently evolved and was adopted on trains spanning from steam locomotives to the Shinkansen bullet trains. In tandem with the new commercial, MHI will progressively launch corporate ads in newspapers, magazines, on radio and inside transport systems.

The title of the new commercial is "Yume wa kasoku suru," which in English loosely translates to "Accelerating Dreams." The ad introduces how MHI's air-brake system has been adopted in the newest model Shinkansen trains, the N700A, and it focuses on the company's spiral-type compressor which serves as the source of air used in the braking device. Adoption of MHI technology in the model N700A Shinkansen has shortened the train's requisite braking distances, as also indicated in the commercial.

The new commercial is scheduled for airing on TV from April through June; the newspaper/magazine ad version will be launched in the April 1 issue of the weekly magazine "Nikkei Business"; and the radio version will soon be broadcast nationwide on TOKYO FM network at around 1:50 p.m. every Sunday. In addition, the commercial, along with a supplementary 4-minute movie: File No. AAA since 1924, will be available for viewing on a specially created area within MHI's website ( http://www.mhi.co.jp/discover/mhi_file/). The complementary movie will discuss the company's proprietary air-brake system in greater detail from the perspective of the staff in charge of its development program. The commercial will also be on open view at Mitsubishi Minatomirai Industrial Museum in Yokohama and at the M's Square showroom on the second floor of the company's Shinagawa Head Office building, where the braking system itself will also be on display.

The new commercial is the third in an expanding series of video presentations introducing MHI's manufacturing technologies. The first commercial, launched in May 2012, introduced the vibration control systems installed in Tokyo Skytree, the world's tallest freestanding broadcasting tower (634 meters), to protect the top structure from wind vibrations. The second ad introduced the company's innovative "hollow-head" engine valves that contribute significantly to improved automotive fuel efficiency. Together with the latest commercial in the series, the new advertising initiative aims to convey in easy-to-understand terms how MHI technologies are being used in various ways all around us.

About Mitsubishi Heavy Industries

Since its foundation in 1884, Mitsubishi Heavy Industries (MHI) has sought pioneering new monodzukuri (manufacturing) techniques, building the foundations for the development of the entire industry. Today, with environmental and energy issues to the fore, MHI provides people around the world with eco-friendly products, and contributes to society through its involvement in global infrastructure projects and other business activities. For more information, please visit the MHI website at www.mhi.co.jp.

Contact:

Mitsubishi Heavy Industries
Hideo Ikuno
h.ikuno@daiya-pr.co.jp
+81-3-6716-5277

 


Mar 29, 2013
Source: Mitsubishi Heavy Industries

Mitsubishi Heavy Industries (TSE: 7011) (U.S: MHVYF)

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